Specialty market guide
Dentistry Practices: Market Guide for Medical Sales
Dentistry is the largest specialty in the public NPI registry. It includes general dentistry, orthodontics, periodontics and oral surgery, and many offices also offer cosmetic and facial aesthetic services.
Med Radar market snapshot
Dentistry: U.S. & Canada records
Data as of October 5, 2026
- Practice & provider records
- 374,811
- Organizations / practices
- 108,340
- Individual providers
- 266,471
- Independent-practice candidates
- 266,971
- Recently enumerated
- 26,195
- With a verified website
- 8
Confirmed or likely owner-operated
NPI registered in the last 2 years
Most represented specialties
- 1. Dentistry373,657
- 2. Dentist, General Practice644
- 3. Dentist251
- 4. Clinic/Center, Dental82
- 5. Dentist, Orthodontics and Dentofacial Orthopedics65
- 6. Dentist, Endodontics30
- 7. Dentist, Oral and Maxillofacial Surgery21
- 8. Dental Hygienist19
Largest ZIP code clusters
- 1. 02118500
- 2. 10022448
- 3. 02111437
- 4. 78229410
- 5. 10016394
- 6. 10019377
States with the most records
- 1. CA53,877
- 2. TX31,292
- 3. FL22,923
- 4. NY22,333
- 5. IL15,958
- 6. PA13,273
- 7. MI12,147
- 8. MA11,737
- 9. NJ11,645
- 10. NC11,325
Types of dental practices
- General dental offices
- Cosmetic dentistry
- Orthodontics
- Oral and maxillofacial surgery
How medical sales professionals prospect this specialty
- Separate DSO-affiliated offices from owner-dentist practices
- Look for facial aesthetic services offered in-office
Provider and business classifications
NPI dentist and dental specialty taxonomies (122300000X family).
What public data can and cannot establish
The NPI registry lists providers and organizations that hold an NPI. It does not record revenue, equipment owned, purchasing authority or whether a location is currently open.
How Med Radar helps research this market
Search a city, ZIP code or radius on the Med Radar map, filter to this specialty, and review each practice's business name, decision-maker evidence, website and contact links. Save potential accounts, lasso a cluster and build an optimized driving route.
Explore this market in Med Radar
Want to research individual practices?
Search dentistry in Med RadarMethodology & limitations
Figures are counts of normalized records stored in Med Radar's practice database for the United States and Canada, computed on October 5, 2026. Records come mainly from the public CMS NPI registry (NPPES), merged with public business-listing and website evidence.
"Independent-practice candidates" are records Med Radar classifies as confirmed or likely owner-operated based on public evidence; this is a research signal, not a legal determination. "Recently enumerated" means the NPI was registered within the last two years, which is not the same as a verified opening date.
Segment definition: NPI dentist and dental specialty taxonomies (122300000X family).
Counts are not a census: practices without an NPI, with a mailing address in another city, or classified under a different taxonomy may be missing or counted elsewhere. Hospitals and large health systems are filtered out of Med Radar search results but may appear in raw record counts.
Cite as: Med Radar practice database, medradaralma.com, data as of October 5, 2026.