Specialty market guide
Primary Care Practices: Market Guide for Medical Sales
Primary care includes family medicine, general practice and primary care clinics. Independent primary care offices increasingly add cash-pay services such as weight management, hormone therapy and aesthetics.
Med Radar market snapshot
Primary Care: U.S. & Canada records
Data as of October 5, 2026
- Practice & provider records
- 91,778
- Organizations / practices
- 88,190
- Individual providers
- 3,588
- Independent-practice candidates
- 4,508
- Recently enumerated
- 11,337
- With a verified website
- 41
Confirmed or likely owner-operated
NPI registered in the last 2 years
Most represented specialties
- 1. Family Medicine61,165
- 2. Primary Care Clinic28,790
- 3. Nurse Practitioner, Family822
- 4. Dentist, General Practice644
- 5. General Practice124
- 6. Clinic/Center, Primary Care95
- 7. Nurse Practitioner, Primary Care65
- 8. Family Medicine, Adult Medicine27
Largest ZIP code clusters
- 1. 33144164
- 2. 33012159
- 3. 33155135
- 4. 33166115
- 5. 33125106
- 6. 33126106
States with the most records
- 1. FL10,453
- 2. TX8,485
- 3. CA8,116
- 4. PA3,877
- 5. NY3,778
- 6. MI3,337
- 7. NC3,292
- 8. IL3,077
- 9. GA2,910
- 10. OH2,814
Types of primary care practices
- Family medicine practices
- Direct primary care and concierge practices
- Nurse-practitioner-owned clinics
- Multi-provider primary care clinics
How medical sales professionals prospect this specialty
- Prioritize owner-operated offices over health-system clinics
- Look for concierge or cash-pay add-on services
- Use registration age to find newly enumerated practices
Provider and business classifications
NPI taxonomies for family medicine, general practice, primary care clinics and family nurse practitioners.
What public data can and cannot establish
The NPI registry lists providers and organizations that hold an NPI. It does not record revenue, equipment owned, purchasing authority or whether a location is currently open.
How Med Radar helps research this market
Search a city, ZIP code or radius on the Med Radar map, filter to this specialty, and review each practice's business name, decision-maker evidence, website and contact links. Save potential accounts, lasso a cluster and build an optimized driving route.
Primary Care by market
- Primary Care in Naples, Florida178 records
- Primary Care in Miami, Florida1,500 records
- Primary Care in Boca Raton, Florida130 records
- Primary Care in Delray Beach, Florida100 records
- Primary Care in Fort Lauderdale, Florida110 records
- Primary Care in West Palm Beach, Florida162 records
- Primary Care in Jupiter, Florida58 records
- Primary Care in Tampa, Florida349 records
- Primary Care in Orlando, Florida419 records
Explore this market in Med Radar
Want to research individual practices?
Search primary care in Med RadarMethodology & limitations
Figures are counts of normalized records stored in Med Radar's practice database for the United States and Canada, computed on October 5, 2026. Records come mainly from the public CMS NPI registry (NPPES), merged with public business-listing and website evidence.
"Independent-practice candidates" are records Med Radar classifies as confirmed or likely owner-operated based on public evidence; this is a research signal, not a legal determination. "Recently enumerated" means the NPI was registered within the last two years, which is not the same as a verified opening date.
Segment definition: NPI taxonomies for family medicine, general practice, primary care clinics and family nurse practitioners.
Counts are not a census: practices without an NPI, with a mailing address in another city, or classified under a different taxonomy may be missing or counted elsewhere. Hospitals and large health systems are filtered out of Med Radar search results but may appear in raw record counts.
Cite as: Med Radar practice database, medradaralma.com, data as of October 5, 2026.